Red Goose Shoes Store Sales Receipt Holder Display

ITEM DESCRIPTION:

A very fine old Red Goose Shoes celluloid receipt holder from back in the day. Measuring about 6 1/2 inches high with a 2 inch diameter button, this scarce piece has been a part of our collection for many years. he Red Goose Shoe Company of St. Louis, Missouri, began selling shoes to pioneer families headed west in 1869. The company's name was originally Gieseke-D'Oench-Hayes, after its founders, but when the company became advertising conscious in the early 1900s, they changed the name. Gieseke is German slang for "goose" so the goose image came naturally. The red color came later when, during the St. Louis World's Fair in 1904, some stock boys painted the goose on the cartons red. The head of the company liked the idea, and so Red Goose Shoes was trademarked in 1906.

In 1911, the Roberts, Johnson & Rand Shoe Company merged with the Peters Shoe Company to form the International Shoe Company in St. Louis. Red Goose was swallowed up by the International Shoe in the first half of the 20th Century. International Shoe dropped Red Goose. And, by 1953, International Shoe Company changed its name to Interco and bought Florsheim Shoes.