Buster Brown Shoes Celluloid Store Receipt Holder

ITEM DESCRIPTION:

1940's Buster Brown Shoes Celluloid Store Receipt Holder. Good condition and measuring 6 1/2" long and 2 1/4" wide. Some slight discoloration and foxing, see pictures. Buster Brown was a comic strip character created in 1902 by Richard F. Outcault. Adopted as the mascot of the Brown Shoe Company in 1904, Buster Brown, his sweetheart Mary Jane, and his dog Tige, were well known to the American public in the early 20th century. The character's name was also used to describe a popular style of suit for young boys, the Buster Brown suit, that echoed his own outfit. Outcault traveled to the 1904 St. Louis World's Fair, selling licenses to up to 200 companies to use the Buster Brown characters to advertise their products. Buster Brown's association with shoes began with John Bush, a sales executive with the Brown Shoe Company; he persuaded his company to purchase rights to the Buster Brown name, and the brand was introduced to the public at the 1904 World's Fair.