ITEM DESCRIPTION:

This unusual new old stock wax coated cardboard sign dates from the 1930s and was originally a free premium given to service station customers. It is yellow with red lettering and is inscribed, on both sides, Shell Quick Starting ! Shell with the company logo in the center. The sign was designed to fit in front of the automobile's radiator, resulting in quicker warm ups and better working heaters during the cold winter months. It measures 11 3/4 inches tall by 19 1/4 inches wide and is in excellent condition with minor edge wear. 17151-81QWP