ITEM DESCRIPTION:

This unusual double sided cardboard sign dates from the 1930s and was originally a free premium for Pure service station customers. Designed to attach to the front of an automobile radiator, it allowed quicker warm up times and better working heaters during the cold winter months. It is blue and white and inscribed Use Pure Products with the company logo in the center. The sign measures about 14 inches tall by 19 inches wide and is in excellent condition with minor edge and corner wear and a little discoloration. 17152-81QWT