ITEM DESCRIPTION:

Very rare Coca Cola sales aid sign from the late 1920's. There's not much information out there about these little cardboard signs, but they were apparently carried by the route salesmen to help sell grocers and store owners on the benefits of stocking Coca Cola. This sign has an image of a grocer in his apron pointing at an Ice Cold Coca Cola Sold Here sign with the caption My three promises to my customers. It is inscribed Coca Cola business is built on confidence. Coca Cola sales are important. Coca Cola customers are more important. Keep faith with folks who drink Coca Cola. They make many merchants prosperous. Increase your Coca Cola profits. It had to be good to get where it is - 7 million a day. There is a hole in the top so that it can be attached to a ring binder. It is blank on the back and is in excellent condition with very minor discoloration on the left edge. 12754-21UI